Performance-Driven Media Partnerships
We deliver insight-driven media strategies that increase ROI, optimize performance, and support sustainable growth.
Specifications
Leverage
Savings
Simple Steps Clear Visibility Strong Outcomes
We enhance agency media planning with insights and better results while control remains with agencies.
Planning stage
The agency develops the client’s strategy and sets the buying requirements.
Active adds value
Media team reviews the plan, provides insights & opportunities to increase value.
Proposal
Active submits a tailored media buying proposal based on review.
Seamless execution
Plans get approved, media executed, and full reporting is provided.
Testimonials from Different Industries
Businesses across diverse sectors trust our corporate trade solutions to increase media value, optimize spending, and unlock new financial opportunities. Here’s what leaders from various industries have to say.
Alongside our AOR, Active has been a valuable partner in our media buys, increasing our efficiency and finding creative ways to reach consumers across diverse platforms.
“The corporate trade program allowed our automotive group to repurpose excess assets and reinvest in media more efficiently. Their team understands the industry and delivered real financial value.”
“Their strategic media partnerships enabled us to increase brand visibility during a major product launch. The ability to use non-cash assets gave us a competitive advantage.”
“Corporate trade helped us convert unused property assets into powerful media spend, supporting our occupancy goals and increasing brand reach across key travel markets.”
Premium Value for Surplus Production of Inventory
Challenge:
A leading Food & Beverage company was facing issues with its excess inventory from two of its product lines.
Solution:
Active was able to provide the client premium value for their surplus production of food products.
In exchange, the client purchased media through Active, where we worked flawlessly with its ad agency to execute $3 million in digital, spot TV, cable TV, national magazine, and outdoor media.
Benefits:
Corporate Trade has become an integral part of the client's corporate strategy, and they have continually avoided a loss on their surplus inventory.
Idle Capital Equipment Solutions
Challenge:
A leading food and beverage company had idle industrial machinery and short-coded dairy products. Both types of assets would be valued in secondary markets at significantly less than their assessed value.
Solution:
Active purchased the machinery and dairy products at approximately three times their market value, paid in Trade Credits that they used to part-fund their future media. Through Corporate Trade partnerships, Active was able to ensure that both the machinery and short-coded products were resold within industry standards and into approved channels.
Results:
The client avoided a potential loss on the idle machinery and short-coded product, and used the Trade Credits they received in combination with cash to purchase various portions of their future planned media, including Nat'l Cable, Unwired and Print. Media 100% posted to their dollar & weight level goals.
Gift Card Monetization Success
Challenge:
A national retail chain had millions of dollars in unused and unsold gift cards sitting as liabilities on their balance sheet. Traditional liquidation channels offered only 40-60% of face value.
Solution:
Active purchased the gift cards at 85% of face value, providing significantly more value than traditional gift card brokers. The client received Trade Credits that could be applied to their marketing and operational expenses.
Through our corporate partnerships, the gift cards were distributed through approved channels, ensuring brand integrity and customer experience remained intact.
Benefits:
The client converted a dormant liability into working capital, funding a complete digital marketing campaign including social media, programmatic advertising, and email marketing. The solution became an annual strategy for managing gift card inventory.
Debt Portfolio Transformation
Challenge:
A telecommunications company was carrying $12M in aged receivables that were proving difficult to collect through traditional methods. The debt was valued at only 15-20 cents on the dollar in the secondary market.
Solution:
Active acquired the debt portfolio at 45 cents on the dollar, more than double what secondary debt buyers were offering. Payment was made in Trade Credits that the client could apply toward their substantial advertising budget.
Active utilized its network of collection specialists and payment plan administrators to recover the debt ethically and effectively.
Results:
The client immediately recognized $5.4M in value from assets previously written down. They deployed the Trade Credits across their annual media plan including national TV, radio, digital display, and OTT streaming platforms, achieving 100% delivery on all campaigns.
Customized Onboarding That Works
We tailor our onboarding approach for every agency applying proven best practices to ensure smooth adoption and consistent results
Quick Setup
Active sets up billing and contacts right away.
Onboarding Meetings
Holds comprehensive onboarding meetings.
Communication Channels
Establishes communication channels and schedules regular check-ins.
Performance Reviews
Reviews of business performance to optimize results.
Media Insights
Shares quarterly media insights.