Active International

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Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What's New

What's New

Search Results for All Insights and Years

Browse insights by category topic and year refined to match your selected search criteria.

November 13, 2025

It'll Be a Green Christmas

This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.

Oct 16, 2025

Live Sports Dominate Primetime Viewing

Live sports continue to capture unmatched audience attention, driving massive engagement during primetime and becoming a key space for advertisers.

Dec 16, 2025

Target to Launch ChatGPT App

Target is set to introduce its own ChatGPT-powered app, aiming to enhance customer interactions and streamline shopping experiences through AI.

Jun 20, 2025

Download Active's 2026 Broadcast Calendar

Access key broadcast dates, major sporting events, and media cycles for 2026, helping your campaigns plan smarter and execute with precision.

Jun 30, 2025

Retail And CPG Remain the Largest TV Advertisers

Retail and CPG brands continue to lead TV ad spend, using high-reach placements to drive awareness, influence purchase decisions, and build brand preference.

Nov 30, 2025

TV Stations See A Brighter 2026

With stronger ad demand and expanding live content, TV stations are entering 2026 with renewed momentum and promising revenue opportunities.