Maximize Media ROI Through Smart Trade
We help brands and agencies unlock incremental ROI by securing added value in premium linear and digital media through trade.
Media
Vendors
Benefit
We purchase inventory.
We fund their unbudgeted expenses
For example:
- Linear TV
- OTT
- Digital Video
- Audio
- OOH/DOOH
Active
Client
Active shares the benefit with clients in the form of media savings
Ways to Use Your Assets Value
We help brands and agencies achieve higher ROI by leveraging incremental value across the same premium media they already buy.
Advanced TV, OTT, CTV, VOD & FEP
Social, SEM, Influencer & Branded Content
Sponsorships & Promotions
National & Local Radio Podcasts & Streaming
Magazines, Newspapers, FSI's / Inserts
Billboards, DOOH, Transit & Place-Based
DRTV & Performance Marketing
Network, Cable, Syndication, Local & Unwired TV Network
Digital Video & Display: Direct IO & Programmatic
Transparent Execution Shared Success
We collaborate closely with agency partners to execute media to defined terms benchmarks and pricing with clear communication.
Strategic Delivery
Deliver your media plans to your agency’s specifications.
Comprehensive Reporting
Customized reporting, proof of performance, and post-buy analysis.
Pre-Approval Protocol
Pre-approval of all buys prior to placement.
3rd Party Verification
Independently verified 3rd party audits.
A Clear Collaborative Path to Media Performance
Active International supports agency planning with insights and stronger results while agencies retain control.
Media Assessment
Review media plans and goals to determine where we can help.
Optimize with trade
Create a trade-powered plan based on your needs.
Review & approve
Brand signs-off on the precise media; down to a granular level.
Executional Excellence
Ongoing optimizations & measurement with proof-of-performance & delivery in full.