How We Make Your Assets Work Smarter
We convert unused inventory into reliable revenue by aligning your assets with brand safe campaigns from leading advertisers.
Substantial cash flow at a moment's notice
Dependable financial avenue using media
Dual revenue streams with greater yield
Ways to Use Your Trade Credits
Unlock more value across spend categories by using trade credits for media, travel, gifting, and experiences.
Place & Buy Media
Place & Buy Media
Our 250+ experts manage $1.5B+ annually across linear, digital, local, and national media.
Book Individual or Group Travel
Book Individual or Group Travel
Access a wide selection of hotels and curated products from our travel portfolio.
Purchase Corporate Gifts
Purchase Corporate Gifts
Choose premium gifting options for clients, partners, and employees.
Video Production
Video Production
Work with expert production partners to create brand, product, and campaign content.
Retail & Experiential
Retail & Experiential
Partner with experiential providers for events, activations, and in-store programs.
Testimonials from Different Industries
Businesses across diverse sectors trust our corporate trade solutions to increase media value, optimize spending, and unlock new financial opportunities. Here’s what leaders from various industries have to say.
“Active International helped us turn slow-moving retail inventory into high-value media opportunities. Their solutions allowed us to scale our national campaigns without increasing cash budgets.”
“The corporate trade program allowed our automotive group to repurpose excess assets and reinvest in media more efficiently. Their team understands the industry and delivered real financial value.”
“Their strategic media partnerships enabled us to increase brand visibility during a major product launch. The ability to use non-cash assets gave us a competitive advantage.”
“Corporate trade helped us convert unused property assets into powerful media spend, supporting our occupancy goals and increasing brand reach across key travel markets.”
We Pay More Than Liquidation for Assets
Move beyond liquidation by converting assets into higher returns through smarter value-driven strategies.
Transform inactive assets into measurable media value.
We convert unsold or unused gift cards into higher-than-market-value media credits, unlocking immediate liquidity for your business. This converts dormant stored value into measurable media impact helping you fund campaigns, increase visibility, and accelerate growth without increasing cash spend.
Extract maximum value from undervalued capital equipment.
We provide premium value for challenged or depreciating capital equipment enabling brands to redirect unlocked value into high-impact media investment. This strengthens financial flexibility and empowers better long-term operational strategy without additional capital burn.
Converting Surplus Inventory into Strategic Media Value
Challenge:
A broadcasting station required a new traffic helicopter valued at $1.2MM but wanted to preserve their cash flow and avoid traditional financing that would burden their balance sheet.
Solution:
Active funded the station's $1.2MM purchase of a new traffic helicopter, completely eliminating the need for traditional financing.
Active received $4.8MM in unrestricted media value, while the station acquired critical broadcasting infrastructure without impacting their financial position.
Benefits:
This corporate trade solution delivered immediate operational benefits for the station and exceptional media inventory value for Active.
Strategic Network Investment Through Trade Credit Solutions
Challenge:
A major television network needed to invest $5MM in network sales but wanted to optimize their cash position and reduce the immediate financial impact on their operating budget.
Solution:
Active invested $5MM directly in the network's sales initiatives. In return, the network issued Active a "right to purchase" $50MM in unrestricted media credits.
Benefits:
The network significantly reduced spending, increased cash flow, and offset budgeted expenses through Active's trade credit system.
This corporate trade partnership delivered a 10x media value multiplier ($5MM investment yielding $50MM in media rights), while enabling the network to maintain operational efficiency and financial flexibility.