It'll Be a Green Christmas
This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.
Active International
Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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Arthur’s media career began at Kaiser Broadcast, as Eastern Sales Manager, which became Field Communications and then Katz Media Group, the largest media representation firm in the United States. He is widely regarded as an expert in Business Development and Sales. In 2008, he was inducted into the International Reciprocal Trade Association (IRTA) Hall of Fame and he’s the former President of the Corporate Barter Council. In 2024 he was inducted into the B&C Hall of Fame and honored with their Lifetime Achievement Award. Arthur has also made community involvement a priority. Through the company’s charitable foundation, contributions have been made to nearly 700 nonprofits since 1997.
This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.
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