Active International

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Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Author Details

Author Details

Arthur Wagner

Arthur Wagner

Co-founder & Executive Chairman

Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.

  • Phone Number : +1 (845) 732-8600

Background

Arthur’s media career began at Kaiser Broadcast, as Eastern Sales Manager, which became Field Communications and then Katz Media Group, the largest media representation firm in the United States. He is widely regarded as an expert in Business Development and Sales. In 2008, he was inducted into the International Reciprocal Trade Association (IRTA) Hall of Fame and he’s the former President of the Corporate Barter Council. In 2024 he was inducted into the B&C Hall of Fame and honored with their Lifetime Achievement Award. Arthur has also made community involvement a priority. Through the company’s charitable foundation, contributions have been made to nearly 700 nonprofits since 1997.

November 13, 2025

It'll Be a Green Christmas

This season, companies are choosing smarter, more sustainable trade solutions reducing cost while creating measurable business value.

Oct 16, 2025

Live Sports Dominate Primetime Viewing

Live sports continue to capture unmatched audience attention, driving massive engagement during primetime and becoming a key space for advertisers.

Dec 16, 2025

Target to Launch ChatGPT App

Target is set to introduce its own ChatGPT-powered app, aiming to enhance customer interactions and streamline shopping experiences through AI.

Jun 20, 2025

Download Active's 2026 Broadcast Calendar

Access key broadcast dates, major sporting events, and media cycles for 2026, helping your campaigns plan smarter and execute with precision.

Jun 30, 2025

Retail And CPG Remain the Largest TV Advertisers

Retail and CPG brands continue to lead TV ad spend, using high-reach placements to drive awareness, influence purchase decisions, and build brand preference.

Nov 30, 2025

TV Stations See A Brighter 2026

With stronger ad demand and expanding live content, TV stations are entering 2026 with renewed momentum and promising revenue opportunities.